1.
·
Crowd-sourcing moves into the mainstream
·
Making the
network the organization
·
Experimentation and big data
·
Wiring
for a sustainable world
·
The age of the multi-sided business model
·
Innovating from Third World countries
2-
Crowd-sourcing moves
into the mainstream:In the past few years, the ability to organize
communities of Web participants to develop, market, and support products and
services has moved from the margins of business practice to the mainstream.
P&G created a social network of influential mothers (Vocalpoint) to drive
word-of-mouth marketing. In markets where Vocalpoint influencers are active,
product revenues have doubled.Facebook has marshaled its community for product
development, recruiting 300,000 users to translate its site into 70 language.
The entire French Facebook site was translated in one day.
Making the network
the organization :Companies are pushing substantially beyond crowdsourcing
to build and manage flexible employee networks that extend across internal and
external borders. The recession underscored the value of such flexibility in
managing volatility.
Experimentation and big data: Data are flooding in
at rates never seen before — doubling every 18 months— as a result of greater
access to customer data from public, proprietary, and purchased sources, as
well as new information gathered from the social web and these newly-deployed
smart assets. These trends are broadly known as “big data.” Companies are
taking data use to new levels, using IT to support rigorous, constant business
experimentation that guides decisions and to test new products, business
models, and innovations in customer experience. This trend has the potential to
drive a radical transformation in research, innovation, and marketing.
Wiring for a sustainable
world : Information technology’s share of the world’s environmental
footprint is growing because of the ever-increasing demand for IT capacity and
services. Electricity produced to power the world’s data centers generates
greenhouse gases on the scale of countries such as Argentina or the
Netherlands, and these emissions could increase fourfold by 2020. The use of IT
in areas such as smart power grids, efficient buildings, and better logistics
planning could eliminate five times the carbon emissions that the IT industry
produces.
The age of the multi-sided business model: Multi-sided
business models create value through interactions among multiple players rather
than traditional one-on-one transactions or information exchanges.Spiceworks
offers IT-management applications
Innovating from Third World countries: Disruptive
business models arise when technology combines with extreme market conditions,
such as customer demand for very low price points, poor infrastructure,
hard-to-access suppliers, and low cost curves for talent. In other words,
developing nations may be a wellspring of innovation. Some of these “extreme”
business models are spreading to traditional markets thereby creating new
global competitors.
3-
·
Your
customers are on social media.
·
Consumers
will be more receptive to your messages when marketing through social media.
·
Marketing through social media can help increase brand recognition.
·
Marketing
through social media increases your inbound traffic.
·
Marketing
through social media increases your inbound traffic.
·
Social
media advertising allows you to target and retarget ideal consumers.
·
Marketing
on social media leads to higher conversion rates.
·
Marketing through social media is cost effective.
·
Social media
marketing may help improve your search engine rankings.
/background-of-famous-social-media-icons-506177624-5b7ef18ec9e77c00506e21c1.jpg){kind=icon}
